Membership sites often lose members due to a lack of value, poor user experience, or not offering enough ongoing engagement.

If your membership site isn’t retaining members, it might be because they don’t feel like they’re getting enough value to justify the recurring cost. Keep members engaged by continuously providing fresh content, exclusive resources, or live sessions. A great user experience is also essential—members should be able to easily navigate the site, access the content they’ve paid for, and participate in the community. Consider offering tiered memberships with varying levels of access to appeal to different budgets. Regularly gather feedback from members to understand what’s working and what could be improved.