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Why is my website’s bounce rate high on mobile but low on desktop?

Mobile bounce rate issues often arise from poor responsiveness, difficult navigation, or slow mobile load times.

If your mobile bounce rate is high, it’s likely due to mobile-specific issues. Begin with responsiveness; all elements, from text to images to buttons, should adapt smoothly to different screen sizes. Navigation should be simple, with touch-friendly buttons and clear paths to explore. Load time is often slower on mobile, so compress images, eliminate unnecessary scripts, and test mobile speeds. Ensuring a user-friendly mobile experience aligns with Google’s mobile-first indexing and keeps mobile users engaged, reducing bounce rates and improving overall SEO.

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