A high bounce rate can be caused by slow page load times, poor mobile optimization, or irrelevant content. Improve your site’s performance and ensure your content matches user expectations.

If your website has a high bounce rate, the first thing to check is your page load time. Slow loading pages frustrate visitors and cause them to leave. Use tools like Google PageSpeed Insights to identify and fix performance issues. Another factor could be poor mobile optimization—ensure your website is fully responsive and provides a good user experience on all devices. Finally, irrelevant content can drive people away. Make sure your content aligns with the intent of your visitors and delivers the information or solutions they’re looking for.