Low CTR may be due to unappealing meta descriptions, poor title tags, or irrelevant search results.

To boost CTR, start by optimizing your title tags and meta descriptions—they should be concise, keyword-rich, and persuasive enough to prompt clicks. Titles and descriptions should highlight key benefits or unique features, and appeal to user intent. Structured data (schema markup) can also enhance your search appearance with rich snippets, increasing clickability. Monitor Google Search Console to understand which keywords drive impressions but not clicks, as this can help refine titles and descriptions to match what users are searching for.