Tracking issues in Google Ads can arise from incorrect tags, broken code, or poor event setup.

If conversion tracking is off, review your Google Ads tracking tags, ensuring they’re properly implemented on the relevant pages. Tags should be placed within the page’s code where the conversion occurs (e.g., thank-you page). Confirm that events are set up correctly within Google Ads or through Google Tag Manager if you’re using it. Ensure no conflicts with other scripts that could interfere with tracking, as this can affect accuracy.