Content marketing fails to generate leads when the content lacks value, doesn’t target the right audience, or isn’t properly promoted. Focus on creating valuable, targeted content and promote it widely.

If your content marketing isn’t generating leads, the problem might be that your content isn’t valuable enough. Focus on solving your audience’s problems or providing helpful insights. Another issue could be that you’re not targeting the right audience—make sure your content is tailored to the needs and interests of your ideal customers. Lastly, content promotion is key. Share your content on social media, in email newsletters, and in relevant forums to reach more people and drive more leads.