Low engagement on video content might be due to long durations, low quality, or lack of captions.

To boost engagement with video content, keep videos short and to the point—under two minutes if possible. Make sure video quality is high, both in terms of resolution and content. Adding captions or transcripts also makes videos accessible to a wider audience, including those who may prefer watching without sound. Including a clear call to action at the end can encourage viewers to take the next step, whether that’s subscribing or reading another article. Regularly review engagement metrics and make adjustments based on audience preferences.