Slow loading speeds can harm rankings due to poor user experience, increased bounce rates, and lowered search visibility.

Google prioritizes user experience, and slow loading speeds can negatively impact SEO by increasing bounce rates. To improve speed, compress images and use next-gen formats like WebP. Minimizing the number of plugins and leveraging browser caching are other ways to speed up your site. If you're using WordPress, consider switching to a faster, lightweight theme. A Content Delivery Network (CDN) can help by distributing your content across multiple servers for faster access worldwide. Regularly testing speed with tools like Google PageSpeed Insights will help you keep load times within optimal ranges for user satisfaction and improved search rankings.