Keyword rankings can drop due to changes in competition, search intent, or on-page SEO issues.

If you’re losing rankings for specific keywords, first review your content quality and relevance. Google may prioritize newer or more comprehensive content. Re-evaluate if your content fully meets search intent, especially if your competitors have updated their pages to cover the topic more thoroughly. Check for technical issues like broken links or images that may affect user experience, and ensure your on-page SEO (meta descriptions, internal linking, etc.) is optimized. Refresh your content periodically with the latest information and insights to retain relevance and competitiveness.