High unsubscribe rates often stem from too many emails, irrelevant content, or lack of subscriber engagement.

If subscribers are leaving your email list at a high rate, it may be time to reassess your email strategy. Over-sending emails can lead to list fatigue, causing subscribers to unsubscribe. Consider reducing the frequency to only the most important updates or creating a separate list for those interested in daily or weekly updates. Relevancy is also crucial—if subscribers feel the content doesn’t match their interests, they’re more likely to leave. Segment your list based on topics subscribers care about, and try personalizing content to fit those interests. Finally, consider incorporating engaging elements like polls, exclusive offers, or questions to keep subscribers interested. These steps can help reduce unsubscribe rates over time.