A high bounce rate on the main page may result from unclear navigation, slow loading, or lack of engaging content.

If visitors leave your main page quickly, it could be because they’re not finding what they expect. First, check your page loading speed—anything over a few seconds can cause visitors to abandon the page. Simplify navigation with clear headings and menu options, and make sure your main page showcases your most engaging and relevant content. Another common issue is a mismatch between your main page’s design or content and the intent of your visitors. Regularly analyze user behavior and make adjustments based on what keeps visitors engaged and encourages them to explore further.