Low external link engagement may be due to unclear CTAs, irrelevant links, or poor link positioning.

If readers aren’t clicking on external links, start by assessing the relevance of these links. Make sure they genuinely add value to the content rather than seeming forced. Positioning is important, too; links placed within engaging sections are more likely to be clicked than those at the end of long paragraphs. Additionally, clear calls-to-action can encourage clicks. Instead of just pasting the link, explain why readers should click—‘Learn more about this on [Site]’ or ‘See related examples here.’ A combination of relevance, strategic placement, and CTA clarity can boost engagement with external links.