Google Ads can fail to convert if your keywords aren’t targeted properly, your ads aren’t compelling, or your landing page is weak. Refine your keywords and improve your landing page.

If your Google Ads aren’t converting into sales, it might be because you’re targeting the wrong keywords. Use long-tail, buyer-intent keywords to attract the right audience. Make sure your ads are compelling and encourage users to click through with a clear offer. Your landing page should also be optimized for conversions—ensure it’s fast, easy to navigate, and has a strong call-to-action.