Ad disapprovals can stem from violations of Facebook's policies, unclear ad copy, or incorrect targeting settings.

If your Facebook ads aren’t getting approved, carefully review Facebook’s ad policies, as many disapprovals stem from restricted content or ad copy. Avoid prohibited terms like ‘you’ that can sound personal or target users by health status, as these violate policy. Images and content that suggest unrealistic results, such as drastic weight loss, are also likely to be flagged. Facebook’s automated review system may also misinterpret some words or phrases, so simplifying your ad language and following the platform's guidelines will help your ads get the green light.