Email sales may be low due to weak segmentation, poor content personalization, or lack of clear CTAs.

If your email campaigns aren’t driving sales, consider segmenting your audience by interest, behavior, or purchase history. Personalized emails, such as those that address the subscriber’s first name or recommend products based on their browsing, tend to perform better. Include compelling CTAs in a prominent spot in your emails, and test different CTA placements, wording, and colors. A/B testing email subject lines, preview text, and content can help you identify what resonates most and boosts conversions.