Low review rates often occur because customers aren’t being asked for reviews, or there’s no incentive. Actively request reviews and offer incentives for leaving feedback.

If your digital products aren’t getting reviews, the most likely reason is that you aren’t asking for them. After a customer makes a purchase, follow up with an email asking for a review or testimonial. You can also include a review request on the thank-you page. Offering a small incentive, like a discount or freebie, can encourage more people to leave reviews. Another factor could be the visibility of reviews—make sure it’s easy for customers to leave feedback and that reviews are clearly displayed on your product pages.