Why are users abandoning carts at the payment stage? 🤯
Cart abandonment at payment is commonly due to a complicated checkout process, lack of payment options, or unexpected fees.
If users abandon their carts during payment, the checkout experience may need simplification. Eliminate unnecessary steps, offering guest checkout options to minimize friction. Multiple payment methods—credit, debit, PayPal, digital wallets—help cater to varied preferences. Unexpected fees or shipping costs can deter buyers, so display all costs upfront. Reducing friction, providing payment flexibility, and being transparent about costs can significantly decrease cart abandonment rates.