Cart abandonment is often due to high shipping costs, complicated checkout processes, or lack of payment options. Simplify the checkout process and offer transparent pricing to reduce cart abandonment.

Cart abandonment happens frequently in eCommerce, often due to unexpected costs like high shipping fees or complicated checkout processes. Make sure your pricing is transparent and consider offering free or discounted shipping. Another issue could be a long or confusing checkout process—simplify it as much as possible and offer guest checkout options. Finally, a lack of payment methods can also drive customers away. Make sure you offer a variety of payment options, including credit cards, PayPal, and other popular methods.