Why are my website’s session durations short even with engaging content?
Short sessions may indicate weak internal linking, poor navigation, or irrelevant content for incoming visitors.
Low session duration can reflect a lack of content exploration options. Start by implementing strong internal links, guiding users to related articles or product pages. Clear, logical navigation keeps visitors engaged and helps them find what they’re looking for. Ensure your content is aligned with visitor intent, as irrelevant content leads to quick exits. Embedding multimedia elements like videos or infographics can also extend session time by providing dynamic content that keeps users engaged. Addressing these factors should improve session duration, signaling to search engines that users find your content valuable.