Why are my online store’s product pages ranking low on search engines?
Low product page rankings often stem from thin content, lack of unique keywords, or insufficient backlinks.
For product pages to rank well, they need more than just basic descriptions. Make each page rich in content by including unique descriptions that address user questions and showcase benefits. Avoid copying manufacturer descriptions, as duplicate content can lower rankings. Include keywords naturally in titles, descriptions, and image alt texts to align with search intent. Building backlinks to key product pages can also boost authority and improve rankings. Regularly updating these pages with new content or reviews adds freshness, signaling to search engines that your pages are actively maintained and relevant.