Low open rates can stem from irrelevant subject lines, unsegmented lists, or emails being marked as spam.

Low email open rates often result from uninspiring subject lines, lack of list segmentation, or poor deliverability. First, craft compelling subject lines that spark curiosity without being misleading. Segmenting your list based on interests or behavior allows you to send targeted, relevant content that resonates better with each group. Additionally, review your email service’s deliverability settings to avoid being marked as spam. Experiment with A/B testing on subject lines and sending times to determine what resonates with your audience. By refining these areas, you can improve your email open rates and boost engagement with your content.