Low open rates in email marketing often stem from ineffective subject lines, poor segmentation, or timing issues.

If your emails aren’t being opened, consider revisiting your subject lines first—strong, curiosity-driven or value-based subject lines can boost open rates significantly. Avoid spammy language to keep emails out of the junk folder. Segmentation also matters; grouping your subscribers based on their interests, past purchases, or engagement history allows you to send more personalized emails, which are more likely to be opened. Finally, experiment with timing. Test different days and hours to find the ideal send time for your audience. With refined subject lines, better segmentation, and optimized timing, you can improve your email open rates.