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Why are my CTA buttons not generating clicks?

Low CTA clicks can result from vague language, poor button placement, or unappealing design.

If your CTA buttons aren’t driving clicks, start by re-evaluating the wording. Clear, action-oriented phrases like ‘Download Now’ or ‘Get Started’ are more compelling than vague language. Placement also matters—buttons should be highly visible, either above the fold or strategically placed within high-interest sections. The design itself is important too; a contrasting color, large enough size, and a minimalistic style make CTAs stand out. Testing different styles, colors, and placements can reveal what best attracts your readers’ attention and increases clicks.

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