Ad revenue can decline due to seasonal fluctuations, ad-block usage, changes in CPM rates, or ad fatigue among viewers.

Declining ad revenue despite steady traffic could be due to several factors. Seasonal shifts often impact ad demand and CPM rates, particularly around major holidays or advertising periods. Increased ad-blocker usage also affects ad impressions, so implementing anti-ad-blocker measures or encouraging whitelist appeals may help. Ad fatigue can set in if you’re displaying the same ads repetitively; consider rotating new ad creatives or placements. Finally, ensure your ad placements are optimized for visibility but not intrusive, as poorly placed ads can lead to low engagement and earnings. Monitoring these factors can help you maintain or boost ad revenue despite traffic fluctuations.