You can sell online courses without paid ads by leveraging content marketing, email marketing, and building an engaged audience on social media.

Selling online courses without spending money on ads requires a strong content marketing strategy. Start by creating valuable, free content that educates your target audience and builds trust. This could be in the form of blog posts, YouTube videos, or social media posts that offer helpful tips related to your course topic. Use this content to drive traffic to your course landing page. Email marketing is another powerful tool for selling courses. Build an email list by offering a free resource, like a mini-course or guide, in exchange for sign-ups. Nurture your subscribers with valuable content and promote your course to them once they trust your expertise. Social media platforms like Instagram, LinkedIn, or TikTok can help you build an audience organically, especially if you post consistently and engage with your followers. You can also collaborate with influencers or other course creators to expand your reach.