Create a lead magnet by identifying a common problem your audience faces and offering a solution, such as a free guide, checklist, or resource, in exchange for email signups.

A lead magnet is a free resource that you offer to visitors in exchange for their email address. Start by identifying a common challenge your audience faces, and create something that helps solve that problem. Examples of lead magnets include a free eBook, a checklist, a worksheet, or access to an exclusive resource library. Place your lead magnet on high-traffic areas of your blog, such as within blog posts or pop-ups. Once readers sign up, you can nurture your email list by sending them regular updates, offers, or affiliate product recommendations.