Low subscription retention often results from lack of perceived value, poor engagement, or unexpected costs.

If subscribers aren’t renewing, assess whether your content provides ongoing value. Regular updates, exclusive content, or personalized emails can help increase perceived value. Keeping subscribers engaged between renewals is crucial, so use automated email campaigns to remind users of benefits. Hidden fees or price hikes without notice also lead to dissatisfaction, so maintain transparent pricing. Consistently providing value and engaging with subscribers helps improve retention rates.