Low open rates are often due to weak subject lines, irrelevant content, or poor audience segmentation. Improving these aspects can increase your email engagement.

If your email open rate is low, it’s likely due to a weak subject line that doesn’t grab attention. Crafting a more compelling, personalized subject line can significantly increase opens. Another issue might be that your content isn’t resonating with your audience. Ensure that the content of your emails aligns with their interests and needs. Lastly, poor segmentation can lead to irrelevant messages being sent to the wrong people. Use audience segmentation to send more targeted emails that appeal to specific groups within your list.