A stagnant email list may be due to lack of visibility, minimal incentives, or complex forms.

If your sign-up form isn’t attracting new subscribers, try placing it in high-visibility areas, such as at the top of your homepage, within blog posts, or as a pop-up with timing to avoid interrupting readers. Offering an incentive—such as a free download, checklist, or exclusive content—can make subscribing more appealing. Also, simplify the form to require only essential information (usually just name and email). Regularly testing form performance and trying different placements or incentives can help improve subscriber growth.