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0x4c is your go-to blog for an extensive collection of resources on a wide range of topics, from technology and coding to lifestyle and beyond.

Why is my email deliverability rate low?

Low deliverability can be caused by spammy content, poor sender reputation, or outdated subscriber lists.

A low deliverability rate often means your emails aren’t reaching subscribers’ inboxes. Avoid spammy content—words like 'free,' 'guaranteed,' and excessive punctuation can trigger spam filters. Your sender reputation is also critical; if recipients mark your emails as spam, it affects future deliverability. Regularly clean your list by removing inactive subscribers to improve engagement rates and maintain a healthy list. Using verified sender domains and authentication protocols like SPF and DKIM can further enhance deliverability. These actions help ensure that your messages land where they should: the inbox.

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