Low capture rates can stem from poor form design, lack of incentive, or complicated subscription processes.

If readers aren’t subscribing to your blog, check the subscription form’s visibility and simplicity. Place the form in high-traffic areas like the homepage, end of posts, or as a pop-up. Offering an incentive—such as a free e-book or exclusive content—can increase sign-ups. Ensure that the form requires minimal information to avoid deterring users; usually, a name and email are enough. Test the form regularly for technical issues, as broken forms can lead to missed subscriptions. Simplifying the process and providing clear benefits can help boost sign-up rates.