Low sign-ups often result from weak incentives, poor placement of opt-in forms, or a lack of traffic. Offer irresistible lead magnets and strategically place your forms to increase sign-ups.

If you aren’t getting email sign-ups, the problem might be that you’re not offering an attractive incentive to join. Offer a valuable lead magnet, such as a free eBook, checklist, or discount, to encourage people to sign up. Another issue could be the placement of your opt-in forms—make sure they are visible and strategically placed on high-traffic pages of your site, such as your homepage or blog posts. Lastly, ensure that you’re driving enough traffic to your site. Without consistent visitors, it’s difficult to grow your email list.