Facebook ads often fail to convert due to poor audience targeting, unengaging creatives, or weak CTAs. Test different audiences and improve your ad creatives and CTAs.

If your Facebook ads aren’t converting, it could be an issue with your audience targeting. Facebook allows you to get very specific with targeting, so make sure you’re reaching the right people. Test different audiences and creatives to see what resonates best. Additionally, your call-to-action should be clear and compelling—encourage users to click with strong incentives or emotional triggers.