Low email click-through rates are usually due to weak CTAs, poor email design, or lack of personalization.

If your newsletters aren’t getting clicks, consider whether the CTA is clear, concise, and compelling. Avoid vague language; instead, use specific action-oriented phrases that prompt readers to take action. Email layout matters, too: crowded designs or small fonts may make links difficult to find or unattractive to click. Personalization, like addressing the recipient by name or tailoring content to their interests, can increase engagement. Test different elements to see what resonates most with your audience and keep refining for higher clicks over time.