Low engagement with social sharing buttons can stem from poor button placement, low visibility, or a lack of engagement incentives.

If your social sharing buttons are underperforming, start by evaluating their visibility. Placing buttons at the beginning and end of posts can help. Also, consider adding eye-catching icons or a CTA, like 'Share this post with friends.' People are more likely to share content that’s engaging or informative, so make sure your posts provide unique insights or valuable information. You might also experiment with different placements, such as sticky sidebars, and track performance to see what works best for your audience.