Visitors may not scroll if the above-the-fold content is overwhelming, unclear, or doesn’t entice them to continue.

If users aren’t scrolling, the first visible part of your landing page might not be engaging enough. Avoid excessive text or complex graphics above the fold, as they can create friction. Make the core message immediately clear, using concise headers and visuals that encourage further exploration. Adding a clear, prominent CTA can also entice users to scroll and discover more. Testing different above-the-fold designs and using analytics heatmaps can reveal what helps users engage fully with the page content.