High unsubscribe rates can be due to sending irrelevant content, too many emails, or failing to meet subscriber expectations. Focus on sending valuable, targeted emails at the right frequency.

If people are unsubscribing from your email list in large numbers, it’s likely because your content isn’t resonating with them. Make sure you’re sending valuable, relevant emails that align with your subscribers’ interests. Overloading their inbox with too many emails is another common reason for unsubscribes—find a frequency that works without overwhelming your audience. Additionally, failing to meet expectations, such as by sending content different from what they signed up for, can lead to high unsubscribe rates. Regularly review your email strategy to ensure you’re delivering on your promises.