Skewed analytics data can arise from bot traffic, misconfigured tracking tags, or exclusion of internal traffic.

Skewed data may indicate tracking issues or unfiltered traffic. First, check your analytics settings to ensure you’ve filtered out bots and internal traffic, as these can distort results. Misconfigured tags on your website or inconsistent tag placement can also lead to unreliable data, especially if tags aren’t loading on every page. Using a verification tool like Google Tag Assistant can help you identify and correct issues. Once tags and filters are set up correctly, you’ll have a clearer picture of genuine user behavior.