High unsubscribe rates can result from too-frequent emails, irrelevant content, or lack of variety in email topics.

When subscribers leave your email list, it’s often due to over-sending, content that doesn’t meet their needs, or repetitive messaging. Start by evaluating your sending frequency—too many emails can overwhelm subscribers, leading to higher unsubscribe rates. Content that’s off-topic or repetitive may also turn people away, so consider segmenting your list by interest areas and varying your email themes to keep things fresh. Asking subscribers directly what they’d like to see more of can also provide insights. Reducing email frequency, improving relevance, and diversifying content can help retain more subscribers.