Poor ad performance with good keywords may indicate weak ad copy, misaligned landing pages, or high competition.

When Google Ads underperform with strong keywords, the issue may be in the ad content or landing page. Ensure your ad copy is compelling, with clear benefits and a strong call-to-action to attract clicks. The landing page should match ad promises; if users don’t see what they expect, they’re likely to bounce. High competition can also impact results, so consider bidding on more specific long-tail keywords to capture a less competitive audience. A/B testing ad creatives and closely monitoring quality scores can also help optimize performance over time.