High impressions but low engagement often result from ineffective ad creatives, lack of targeting precision, or message-audience mismatch.

If your ads are visible but users aren’t interacting, there’s likely an issue with the ad’s appeal. Ensure the visuals and copy are both eye-catching and relevant to your target audience. Precision targeting is essential to ensure that only users with a high likelihood of interest see your ads; broader targeting may get impressions but little interaction. Also, ensure the messaging aligns with user intent, offering clear benefits and addressing potential pain points. Testing different creatives and narrowing targeting can help boost engagement for campaigns with high impressions.