Display advertising involves placing banner ads on your blog, earning revenue when visitors see or click on the ads.

Display advertising is one of the most common ways to monetize a blog, and it involves placing banner ads in various locations on your site, such as the header, sidebar, or within the content itself. With display ads, you earn revenue based on impressions (views) or clicks. Platforms like Google AdSense, Mediavine, or AdThrive help bloggers easily integrate display ads into their sites. The amount you earn from display ads depends on your traffic levels, audience demographics, and niche. Blogs with high traffic volumes tend to generate more revenue from display ads, but smaller blogs can still benefit by focusing on niches with higher ad rates (measured as cost per thousand impressions, or CPM). To maximize revenue, it’s important to experiment with ad placement, frequency, and design. However, balancing user experience is crucial – too many ads or poorly placed ads can slow down your site and irritate your readers. For long-term success, combining display ads with other monetization strategies like affiliate marketing or selling digital products can diversify your income streams and reduce reliance on ads alone.