Google Analytics issues may arise from tracking code errors, incorrect settings, or missing tags in the website’s HTML.

If your Google Analytics isn’t tracking accurately, start by verifying your tracking code implementation. Make sure the code snippet is added to every page you want to track and that there aren’t any duplicates, as these can cause data discrepancies. Check your property settings in Google Analytics, ensuring filters aren’t excluding data by mistake. Verify that your website’s code isn’t blocking analytics tracking, particularly if you use a tag manager or plugins, which may interfere. Reviewing these elements can help restore accurate tracking and data collection in Analytics.