Inconsistent ad performance often stems from low traffic, poorly placed ads, or ineffective targeting.

To improve ad performance, make sure your ads are placed where they can attract user attention without disrupting the reading experience. Experiment with different ad placements (top, within content, sidebar) and test ad formats like native ads for a better fit with your content style. Also, review your audience demographics and adjust ad targeting to match. Increasing traffic through SEO and promoting posts on social media can also help stabilize ad revenue. Track performance using analytics to continually refine your approach to ad placement and content targeting.